For use: Friday, September 29, 2000 and thereafter

 

Future Shoes: Demassify the Olympics!

File this one under PILING ON. It's yet another complaint about the Sidney Olympic Games.

First, I personally liked 'em. I enjoyed seeing all the athletes from the other countries. The fact that it was tape-delayed was no problem for me, because I didn't care about the outcome. If Team USA slouched home without a single medal, that's fine with me. Believe me [see picture], those wonderfully fit young people do not represent me.

Nevertheless, despite my personal enjoyment, the Olympics as a whole were a catastrophe. Five features have combined to make coverage of the mega-event undoable:

  1. The world's too dang big. Australia is a dozen time zones from California, meaning the actual events were taking place when most of us were asleep. 
  2. Property rights are defined too small. NBC paid $900 million for broadcast rights. NBC paid dearly for the Olympics and can’t afford to share even a smidgeon of them. As a result they’re now stewing in a financial gravy of their own making.
  3. Host obligations are fiscal suicide. Winning an Olympics site pretty much consigns a city to eternal poverty. They have to build hundreds of large structures for one-time use. No way can tourist dollars pay off the debt.
  4. The games themselves are mushrooming. A century ago the Olympics were a handful of mostly track and field events. Today there are a thousand categories, with scores of new ones (Synchronized Diving?) added every two years.
  5. Narrowcast technology has left broadcast journalism in the dust. The Internet has spoiled us for instant information. It offends millions of people that they can’t go online and get real-time results and live video. Never has anyone gotten less for $900 million than poor, abused, story-telling NBC.

What's the solution? Decentralize the Olympics. Technology liberates us from location. Why not make them a truly global banquet? Hold swimming events in Beijing, track and field in Buenos Aires, baseball in Santo Domingo, boxing in St. Petersburg, weightlifting in Newport, RI.

Suddenly all the problems disappear. NBC can coordinate broadcasts, if it wants. But it doesn’t need to, and why would it want to assume the hideous risk? Everything can be handled locally. Using broadband Internet as primary distribution, every single event can be viewed on demand, anywhere in the world, including real-time.

Suddenly there is enough of everything to go around -- enough journalists, enough cameras, enough venues. Licensed advertisers can go beyond multinational companies, and can even allow competition (Pepsi sponsoring volleyball in Mumbai, Coke doing tennis in Reykjavik). Think of the boon to the travel and hospitality industry.

Demassification evens out the immense financial risk: no one is roasted in gravy because there is gravy enough for everyone.

Only downsides I can think of are:

  • Comprehension: is it possible to provide translation into 100 languages at 100 different sites? Probably.
  • Hoopla: the Olympians won't be able to stage huge Nuremburg-style commencement rallies. Good!

Thoughts?

 

To visit Mike, go to http://mfinley.com, or write him at mfinley@mfinly.com. Or visit Computer User's site online at www.computeruser.com

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Comments on this column:

Now Michael, you know I couldn't let this one go without comment.

1. NBC has gone to extraordinary lengths to deliver an unbiased and even-handed coverage of the event. I doubt that Australian Networks would be doing the same. In fact, NBC commentators went to such lengths to explain in advance on at least two occasions what was wrong with the US competitor's technique and why he or she would not beat the Aussies. But, bugger me (as we say downunder), the yankees won! Good luck to them.

2. And what fantastic ambassadors they have been for you all. I don't believe that a distributed event would have the same focus or hold the same level of interest or provide the opportunity to see young people reaching such extraordinary personal goals. The messages they convey are worth every cent (penny).

3. What a fantastic opportunity for Australia to provide a focus to the world; where we can show what makes us great. (It's a pity it has done nothing for our ailing A$.) You can't put a price on the national pride that comes from hosting the games. You outnumber us 15:1. The USA is so much the centre(er) of attention in world news, does it hurt you to have to cope with the occasional inconvenience of time zone differences, as we do and as do the Asians. The suggestion that you should not seems a bit mean-spirited to me.

4. Yes, it is expensive to set up an Olympic city. But if you can stop all the graft and corruption that goes on, it will cost a lot less. And besides, Sydney was desperately in need of something to get it moving. The Olympics gave it that incentive.

Michael, I realise your motive was humour(humor), but let's be honest: Aren't you just reflecting an attitude so prevalent in this country that it really is the centre(er) of the universe. Who in their right mind would consider holding a major international event that would not put the USA first in all its planning? What they should have done was move all events 15 hours backward. e.g. run the 100 metre(er) sprint at 3:00am so we don't put any of you out. Ok, so it wouldn't be so good for Australia, New Zealand or half of Asia, but at least it would ensure that mom and dad in the good ol' US of A are not inconvenienced.

Cheers!
Rob Napier
(Australian!)

P.S. In my new enlightened view, I have included in brackets (parenteses) US spelling, so mom and dad don't have to figure out our strange way of spelling. On that point, would it surprise you to read that I have been told on at least two phone occasions that the caller could not consider buying our software because our strange way of spelling some words (e.g. organis(z)ation) confused them! It would be funny if it weren't true.

Dear Mr Finley,

Iam one of the email readers of yr columns.I couldnt agree more abt demassifying the Olympics.Some more thoughts on the same:

The Olympics began with the Greeks who new how to run and throw and probably jump.Hence , so many new games as non- Greeks like me clamoured to participate.I write from India, where we have a game called Kabaddi which involves a rectangular playing area , divided into two, for two opposing teams of five each .Each team can send a raider into the opposing half, the idea being if the raider touches an opponent and successfully returns the opponent(s) is / are out.If the raider is caught he is out. Maybe 100m Indians have played this game but it doesnt figure in the Olympics.If the Olympics were decentralised this would be one game desrving 10 swimming/track and field medals. The Olympics have now become like a supra- government.They decide a million things abt rules,qualifying and generate tremendous employment.Countries which want to showoff bid for the games and hope to corner most of the employment and business opportunities.Apart from the US, I think the IOC and Hollywood are the next big superpowers.So decentralisng will distribute the goodies better.The IOC shd take sole broadcasting rights alone and spare NBC the blushes. Part of the Olympics being centralised is the political mileage which the host/participating countries derive.After all, we all like to know where we stand in the medals tally- doping or no doping.Most of my countrymen are so doped we just won so far one bronze.That is why we need more Kabaddi - teams of 5, teams of 6 and so on...... like in track and field or swimming.Have you heard of kho- kho.... The IOC shd takeover all national sport federations after having taken over broad casting rights.Then the IOC and Hollywood shd stage the next show in the Moon or Jupiter.Now that will be atrue test of the Olympic spirit and prevent its inevitable degeneration into just another boring spectacle!!!

Venky


I was just wondering the same thing the other day. And NBC's nasty habit of not letting you know what they're going to broadcast makes it #%¡? impossible to figure out when to turn it on. Rather than watch four hours of Olympics each night (and getting two hours of #%¡? swimming) I've given up. I'll never get to see an Olympic basketball game, and don't even know if they've broadcast one yet.

Mark G.



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